
There's a version of Christian apparel that yells. Big block letters across the chest. Bible references in cracked typography. We grew up wearing it. We are not it.
Quiet faith is not weak faith. It's faith that doesn't need to convince you it's there. Tonal print, the same color ink on the same color cotton, is the design equivalent. From across a room, you see a person. Up close, you see the design. That's the order we want, and that order is the discipline.
The hardest part of design is subtraction. Removing the screenprint. Removing the chest logo. Trusting the silhouette. Trusting that someone reading your shirt up close will mean more than a thousand strangers reading it from across a parking lot.
Quiet enough to be heard.
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